Fernando Roca

Brought up in a welsh village in Patagonia Argentina, he was trained in Buenos Aires in the most important production companies. Together with his Protestant, Catholic and Jewish family, his mother a singer and his father an engineer, and his brothers and sisters – his six mad companions – he learnt the love of art and science from an early age. Today, with his wife, he is a father of a beautiful young girl.

He graduated from technical school as a construction builder in Buenos Aires and started his cinematographic studies at the same time he started to work as a production trainee. From 1998 to 2012, he moved through almost all the areas of Production and Directing. Following that, he began to Direct.

As a child he was a voluntary fireman in Chubut. He is a chess player, an amateur photographer and he experimented in alternative theatre working for TSO, the theatre group of ‘La Fura Dels Baus’ school.
He was the assistant director to the most important Argentine directors, having the luxury of working both in Buenos Aires and abroad with the best brands and the most important car advertisements, a category which is his passion.

Since he started to direct, the dedication and passion that characterise him earned him victory at Cannes in 2012, 2013 and 2015. He also earned the recognition in One Show,  Clio, D&AD, Effie, Fiap, El Ojo de Iberoamérica , Diente, Wave, El Sol and Fepi.

He is crazy about the camera and a fanatic of his work.

Recent Projects

AXE Black Night: Cooper
Fernando Roca Video
Salta Beer: Tooth Implant
Fernando Roca Video
Ibuevanol Max
Fernando Roca Video
Powerade: JJOO Rio 2016
Fernando Roca Video
Powerade: Copa America 2015
Fernando Roca Video